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Top of Mind from 3by400

Our blog posts are the result of issues and opportunities we see in our daily work. They are designed to increase understanding and provide a source of vision for your web presence.

Beth Snider is the CEO and Founder of 3by400, Inc., a web design and development company in North Georgia. Beth operates as the primary project manager, account manager, and designer, using her 25+ years of experience in the IT industry to bring solutions to small and medium-sized businesses.

400 North Board of Realtors


The 400 North Board of Realtors have a large professional organization and major communication needs--but their site did not match the professionalism of the organization and they were unable to make timely updates. Not only was the site out-dated, but other organizations were passing them by in terms of tools available to help their members, and enabling member-to-member recognition and communication. As an educational association, the 400 North Board of Realtors needed a little schooling! After a thorough proposal and evaluation process, the 400 North Board of Realtors chose 3by400 as their partner of choice. They could easily see the benefit...

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White Hat Marketing

The two most effective and least expensive ways to find new opportunities:

  • Existing clients
  • Be the expert with a teaching spirit
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Bear on the Square Mountain Festival

Bear on the Square - Before

The Bear on the Square Executive Committee liked their old site. Only problem was that they had a difficult time getting the site updated and making it really look the way the festival feels to performers and attendees. Although the site was appealing, it was difficult for the Communications Committee to keep updated on a regular basis and maintain the styling so the site could remain professional. In addition to the update issues, the site just wasn't as hip as the event. As the new official web sponsor for Bear on the Square Mountain Festival, 3by400 spent significant time determining what...

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The Dahlonega Chamber and CVB

The problem: The site began to lose its original charm, as more menus began to appear, and the real focus of the site became blurry. Additionally, the bounce rate, one of our indicators of attractiveness, was creeping up; the number of visitors declining.
The result: Two separate sites to meet the news of two separate markets--visitors and members. In addition to developing interfaces that meet the needs of the separate markets, we also took the opportunity to add calendaring tools and event registration.
The result: The dedicated site for The Chamber.

The Dahlonega Chamber of Commerce and Convention and Visitors Bureau was one of the first Joomla sites we launched. By implementing Joomla and providing several training classes, the Chamber staff had the ability to update content, images, and menus on their site. After some time, however, the site began to lose its original charm, as more menus began to appear, and the real focus of the site became blurry. Additionally, the bounce rate, was creeping up, which is one of our indicators of attractiveness of the site. With collaborative planning and the application of standards, the result: two separate sites to...

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Getting to your Google Project Site

You have received an invitation to your project web site from 3by400. Now what do you do? How do I get there... If the e-mail address to which the invitation was sent is a Google address (either GMail or an outsourced Google mail domain), simply click the link. When you get to the login page, click the link below the LOGIN button labeled "Don't have a 3by400.com account?". You will be asked to enter your e-mail address. This address must be a Gmail account (either via Google Apps, which is your standard e-mail address if we are managing your e-mail, or...

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