Every year sparks a new series of trends in design, some evolving from the previous years and others forming anew. As the years progress, we see increasing improvement in user-focused applications. User Interface (UI) is the design and organization seen visually on a website. In 2024, these UI trends will aid designers in creating immersive, user-focused applications:Dark Mode Websites and applications are adopting darker color schemes to fit the new dark mode trend. Dark mode is a light-on-dark color scheme that can reduce eye fatigue and aid in usability and visual accuracy. This is mentioned in research found in “ACM Transactions...

In today's digital age, social media is an essential tool for businesses to connect with their target audience, build their brand, and drive sales. However, with so many different social media platforms available, it can be challenging to determine which ones are the best fit for your business. In this blog post, we'll explore which social media platforms are best for different types of businesses, based on their usage statistics and effectiveness for business marketing.

After an initial interaction with a prospective client, I immediately know if this is an organization with whom our company can partner. How do I know? From a strictly business sense, we have the skills and experience to recognize a need that we can fill, and fill well. Yet, there is another, more interpersonal aspect of organizational match and agreement on establishing a path of success that are just as important for a true partnership. As with the start of any deep, committed relationship, what you do in the first meeting is crucial. If you are looking for tips on recognizing true partner material, read on!

If you utilize e-mail marketing to prospective customers, make sure you don’t become an offensive spammer. There are a few simple rules to follow that can make a difference between happy customers and angry spam recipients. These rules are outlined in the Federal Trade Commission’s (FTC) CAN SPAM Act, which went into effect January 1, 2004. The CAN SPAM Act applies to commercial and pornographic electronic messaging and carries penalties for non-compliance of up to $11,000. Learn more about the CAN SPAM Act at www.ftc.gov/spam, including how to turn in offenders.

Advertising is a complex topic. This is evident by the huge number of companies in business merely to provide advertising services provided to those organizations unable to successfully navigate the maze of messages, markets, and mediums on their own.  The advertising industry itself is a multi-billion  dollar operation in the United States, and contains many media-specific areas of expertise. Already sounds complicated and expensive, eh?