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If you utilize e-mail marketing to prospective customers, make sure you don’t become an offensive spammer. There are a few simple rules to follow that can make a difference between happy customers and angry spam recipients. These rules are outlined in the Federal Trade Commission’s (FTC) CAN SPAM Act, which went into effect January 1, 2004. The CAN SPAM Act applies to commercial and pornographic electronic messaging and carries penalties for non-compliance of up to $11,000. Learn more about the CAN SPAM Act at www.ftc.gov/spam, including how to turn in offenders.
Advertising is a complex topic. This is evident by the huge number of companies in business merely to provide advertising services provided to those organizations unable to successfully navigate the maze of messages, markets, and mediums on their own. The advertising industry itself is a multi-billion dollar operation in the United States, and contains many media-specific areas of expertise. Already sounds complicated and expensive, eh?