If you have been on the fence for any length of time concerning whether to purchase an SSL certificate for your website and enable HTTPS for all your web pages, now is the time! As we've documented in a previous post, web browsers have been "strongly advocating that sites adopt HTTPS encryption" over the last year through new features and notifications. However, the strongest push toward a more secure web is coming next month.

Most business owners know that a print ad is only as valuable as the circulation of the publication, and a radio ad is only as valuable as the station’s listenership. But somehow these same people think that just having a website is sufficient. A website is only as valuable as the number of interested parties viewing it. Today we’ll take a look at some ways to get more people to view your website, making it more valuable to your business.

First, ask “what group of people do I want to serve with my website?” Is it prospects, existing customers, wholesale customers, retail customers? Are they male, female, married, single, 18 years old, 35 years old? Where do they live? If you’re a traditional retailer, just think about the faces of your best customers.