Last month most of us learned the results of the voting in our local elections. Like it or not, the people have spoken, and now some of us have new leadership teams, while others kept the same officials. I’m sure you and I have heard the same chatter around the towns where we live. Some residents are passionate about a candidate and what they bring to the table, while others are so detached they didn’t even cast a vote. If you’re one of the passionate ones, and have considered becoming more involved in your community, this column is for you. Even if you’re new to your community and just want to learn how things work on a local level, read on for the crash course in getting informed!
Advertising is a complex topic. This is evident by the huge number of companies in business merely to provide advertising services provided to those organizations unable to successfully navigate the maze of messages, markets, and mediums on their own. The advertising industry itself is a multi-billion dollar operation in the United States, and contains many media-specific areas of expertise. Already sounds complicated and expensive, eh?