Your site still loads. The logo looks fine. Nothing throws a big error. And somehow the phone is quieter, the form inbox is thinner, and you’re not sure when it started.

That’s the annoying part. Lead loss on a “working” website rarely looks like a crash. It looks like a slow drip — a little friction here, a little doubt there — until people who meant to contact you just… don’t.

Below are the quiet signs that show up most often for small businesses that already have a site, plus what to fix first so you’re not guessing.

As a current or future small business owner, making your mark on the web is imperative to your business's success and longevity...but where do you begin?I recently had the opportunity to present to the University of Georgia's Small Business Development Center on this very topic, "how and where to begin making your mark on the web as a small business owner". The presentation slideshow is available, and I've included key talking points below. Protect Your Brand Regardless of the size of your business, defining who you are as a brand sets the stage for everything you do including your web presence....