Top of Mind from 3by400
Moving from idea to implementationIn a month, 3by400 receives at least three or four calls from people who have the "best idea for a new web site". About 1% of them really do have a great idea for a site. The rest, unfortunately, failed to Google their thought before running headlong to web site design. That 1% is worth the others...so how do you decide if your concept is truly a great new entrepreneurial idea?
Several months ago, I wrote an article with information from the FTC about SPAM regulations. Since then, I’ve found their web site to be a treasure trove of information about Internet fraud. As problematic as SPAM and Internet cons are, it’s comforting to know that the Consumer Sentinel, a consumer fraud database, tracks the cons and the con artists. According to the FTC, here’s what online consumers are complaining about most: Internet Auctions The Bait: Shop in a “virtual marketplace” that offers a huge selection of products at great deals. The Catch: After sending their money, consumers say they’ve received...
One of the things that is not covered in Marketing 101 is how beneficial it is for most businesses to be active in their local Chamber of Commerce. Okay..I already hear the moans and groans from some readers whose experience with the Chamber is much like the local country club, but hear me out before you let a 20-year old experience seal the deal.