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Top of Mind from 3by400

Our blog posts are the result of issues and opportunities we see in our daily work. They are designed to increase understanding and provide a source of vision for your web presence.

The Looming Accessibility Fight

For a while now, any website that receives funding from the federal government has had to conform to guidelines that make the website accessibile to the disabled. The buzzword here is Section 508 , after its location in the US legal code. There's a small but lucrative sub-practice of web design that helps site owners pass muster in this area. But the net may be widening. According to a recent article in the Wall Street Journal , activists are pushing for a wider interpretation of the Americans with Disabilities Act (ADA). They argue that all e-commerce websites have to be...
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2707 Hits

Entrepreneurial Endeavors

Moving from idea to implementation

In a month, 3by400 receives at least three or four calls from people who have the "best idea for a new web site". About 1% of them really do have a great idea for a site. The rest, unfortunately, failed to Google their thought before running headlong to web site design. That 1% is worth the others...so how do you decide if your concept is truly a great new entrepreneurial idea?
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  3299 Hits
3299 Hits

White Hat Marketing

The two most effective and least expensive ways to find new opportunities:

  • Existing clients
  • Be the expert with a teaching spirit
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  3995 Hits
3995 Hits

Dot Con Artists

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Several months ago, I wrote an article with information from the FTC about SPAM regulations. Since then, I’ve found their web site to be a treasure trove of information about Internet fraud. As problematic as SPAM and Internet cons are, it’s comforting to know that the Consumer Sentinel, a consumer fraud database, tracks the cons and the con artists. According to the FTC, here’s what online consumers are complaining about most: Internet Auctions The Bait: Shop in a “virtual marketplace” that offers a huge selection of products at great deals. The Catch: After sending their money, consumers say they’ve received...
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  5155 Hits
5155 Hits

Hook Me Up

One of the things that is not covered in Marketing 101 is how beneficial it is for most businesses to be active in their local Chamber of Commerce. Okay..I already hear the moans and groans from some readers whose experience with the Chamber is much like the local country club, but hear me out before you let a 20-year old experience seal the deal.

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  5205 Hits
5205 Hits