When you start the journey of selecting an eCommerce platform, the options can be daunting (and expensive). In order to choose the right option, it is important to know what features you really require for eCommerce. Here is our starter list of some of the top questions you should be able to answer:

Yes, PayPal has thorough instructions for setting up an account at www.PayPal.com, but it can take some time to get through the process. Since almost any web product that allows you to sell something takes PayPal as a payment gateway, it's a slam dunk for generating revenue dollars. If there is any possibility that you will use PayPal on your site, we recommend that you start the PayPal process as soon as you start your web site implementation. In fact, since it doesn't cost anything until you start processing transactions, why not start today? Here are the steps: 1) The username...

I hope these articles actually equip you with real tools, rather than a glossy overview. After my recent series on Advertising, I find it only fitting to follow with some dedicated print on Public Relations (PR), the other big hammer in your marketing toolkit. In this series, we’ll explore what PR is and isn’t, how to develop a mind and a plan for promotion, and how to get your message out onto the streets. In this issue, I’ll try to reveal some facts that will hopefully remove the cloud of mystery around PR.

Presented June 24, 2009 Dahlonega Lumpkin-County Chamber of Commerce Nuts & Bolts Presenter: Beth Snider This session included an overview of Google tools for businesses and a look at top-level Google Analytics reporting. Discussion included understanding what reports indicate, how to translate indicators into changes that may be required on your site, and a basic understanding at how Google indexes your web site. 3by400-GoogleAnalytics (downloadable PDF)

Last month, I started us off with an overview of the Google that most people know best—the upstart company whose search engine dominates the Internet. This month, I promised to expound upon some of the Google tools that are just as impacting as the search engine. Google supports some very interesting tools and customization for your web site through business products, bizsolutions.google.com/services. There are way too many to cover in this short space, so we’ll just review some of my favorites…