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Top of Mind from 3by400

Our blog posts are the result of issues and opportunities we see in our daily work. They are designed to increase understanding and provide a source of vision for your web presence.

Beth Snider is the CEO and Founder of 3by400, Inc., a web design and development company in North Georgia. Beth operates as the primary project manager, account manager, and designer, using her 25+ years of experience in the IT industry to bring solutions to small and medium-sized businesses.

Redesigns with Results


One of our favorite things about redesigning a site is not only what happens on the outside, but on the inside as well. Refacing or restyling a site so that it appears different to the viewer can spike enthusiasm and renew site interest. Adding new tools for customers or that allow you to make your internal processes more efficient can spike your profit!  These facts are what make us continue to promote ourselves as middle of the road. Think that's not very complimentary? In our experience, there are two basic types of web design teams found in smaller firms--those focused on...

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Efficient Social Media Management

The next time you're watching your favorite show on DVR or Tivo, instead of fast-forwarding through the commercials, keep tabs on the number of those advertisements displaying either the Facebook badge (that's the blue block with the "f" on it for non-facebookers) or have "or find us on Facebook" as the voice over trails off? As much as you might try to avoid it, everyone except you and your dog have a Facebook account...and the dog is considering it now that security has been tightened on friends of friends.

So is Facebook just another mindless tool for college kids or can it really be a viable business tool?

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Are you marketing via e-mail like a rookie?

We help numerous organizations implement e-mail marketing packages like MailChimp and Constant Contact. We even help some develop and maintain campaigns. E-mail marketing used to be a load and fire kind of activity, but things have changed over the years from a legal and technical standpoint. So how do you keep up?

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What is GoToMeeting?

Although many of you may have participated in a GoToMeeting, some have been missing out on this great "remote" conferencing tool. It's hard not to hear about it these days, as I understand they are now advertising on national TV. With gas at a premium and rising, here's to becoming an early adopter!

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Plan Well...Changing Business Contact Name in PayPal is Not Simple

As a first step in setting up a new PayPal account, you have to list the business name contact under which the account will be known to PayPal (and posted on a lot ofyour client-facing PayPal correspondence). Before you fill out this field, think carefully...think strategically...because once done, it is a colossal pain to change. Want to guess how we know this? You got it...recently had to review for one of our clients.We would recommend that you make this your business name, since you never know if you will retire to the tropics, lose your CPA, etc. Just so you're informed,...

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