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Our blog posts are the result of issues and opportunities we see in our daily work. They are designed to increase understanding and provide a source of vision for your web presence.

Adapting to Change with Online Learning: Part 2

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In last week's blog post , we provided an overview of online learning, or Learning Management Systems (LMS), and considerations for developing one for any organization. This week, we will focus on content methodology, choosing the right tool, and launching web-based training. Find the Right Solution Determining the best method for implementing the best method for web-based learning depends heavily on any existing website and the technical level of those creating, entering, and maintaining content. There are third-party Software as a Service (SaaS) offerings available. If deployment of the online learning solution is a critical and immediate need, SaaS may be...
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1707 Hits

Adapting to Change with Online Learning: Part 1

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There’s nothing like a global pandemic to change not only the way you do business, but the way you live. With the advent of COVID-19 and continued social distancing efforts, the days of teacher-led business classroom training quickly became a thing of the past. With many employees working from home, using ZOOM for meetings and training rapidly gained popularity. As an emergency measure, substituting the classroom with video conferencing connections worked well, but after 19 months, many companies are replacing emergency measures with more permanent solutions for online learning. Why Use Online Learning? When done correctly, using technology for remote...
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  1589 Hits
1589 Hits

Small Businesses: Making Your Mark On The Web

As a current or future small business owner, making your mark on the web is imperative to your business's success and longevity...but where do you begin? I recently had the opportunity to present to the University of Georgia's Small Business Development Center on this very topic, "how and where to begin making your mark on the web as a small business owner". The presentation slideshow is available, and I've included key talking points below. Protect Your Brand Regardless of the size of your business, defining who you are as a brand sets the stage for everything you do including your web...
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  7189 Hits
7189 Hits

White Hat Marketing

The two most effective and least expensive ways to find new opportunities:

  • Existing clients
  • Be the expert with a teaching spirit
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  5220 Hits
5220 Hits