I hope these articles actually equip you with real tools, rather than a glossy overview. After my recent series on Advertising, I find it only fitting to follow with some dedicated print on Public Relations (PR), the other big hammer in your marketing toolkit. In this series, we’ll explore what PR is and isn’t, how to develop a mind and a plan for promotion, and how to get your message out onto the streets. In this issue, I’ll try to reveal some facts that will hopefully remove the cloud of mystery around PR.