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Top of Mind from 3by400

Our blog posts are the result of issues and opportunities we see in our daily work. They are designed to increase understanding and provide a source of vision for your web presence.

Beth Snider is the CEO and Founder of 3by400, Inc., a web design and development company in North Georgia. Beth operates as the primary project manager, account manager, and designer, using her 25+ years of experience in the IT industry to bring solutions to small and medium-sized businesses.

Finding Page-Specific Statistics in Google Analytics

In order to determine how individual pages are faring in terms of visitors and other handy Analytics information from Google: Log into your Google Analytics account (www.google.com/analytics).Select "View Report" for the web site you wish to review.From the main Analytics report for your account, go to: Content (left menu), then In-Page Analytics (left sub-menu) This gives you a representation of your site with click info for each link. Just drill down to your desired page from your standard web site navigation. When your page displays, you can see the Content Detail on the left, showing pageviews, uniqueviews, bounce rate, etc. Note that...

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My Nephew's Best Friend is Building Our Company's Web Site

Yes...we really do hear that from time to time. No disrespect to the nephew's best friends who really are professional web designers, but let's face it...most of you are not. So why do people keep doing it? Why would they entrust one of their most important business assets to a novice? Sometimes one who has not even graduated from high school? Here's what we've learned...

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How to Implement Green Business Practices


With all of the "Go Green" messages in the marketplace, we are frequently asked to help businesses minimize their dependence upon resource-draining practices, such as consuming reams of paper and contributing the depletion of fossil fuels, as well as an increase in pollution. Our approach is one of improving your efficiency/productivity through technology and being a good steward of the resources on earth.

There are numerous ways to both improve efficiency and productivty using very simple technology implementations. For assistance implementing these technologies, please contact us!

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Get the Best Results from LogoTournament.com

One of our favorite tools on the Internet--you know, one of those where you slap your forehead and say, "Doh, wish I had thought of that!"--is Logo Tournament. The concept and functionality are excellent. It is the definition of free enterprise on a global level! Kudos to Tyler and his team for creating an environment that allows a fairly succinct managment tool for a very difficult process. The quality of designs is nothing short of spectacular, as long as you know how to make the tool work for you. The basic concept: you, the Contest Holder, develop a creative brief by...

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Choosing an eCommerce Solution


When you start the journey of selecting an eCommerce platform, the options can be daunting (and expensive). In order to choose the right option, it is important to know what features you really require for eCommerce. Here is our starter list of some of the top questions you should be able to answer:

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