We help numerous organizations implement e-mail marketing packages like MailChimp and Constant Contact. We even help some develop and maintain campaigns. E-mail marketing used to be a load and fire kind of activity, but things have changed over the years from a legal and technical standpoint. So how do you keep up?

Once the CAN-SPAM Act came heavily into play almost seven (7) years ago, any business using e-mail to market their products and services should have been aware of the $16,000 per incident penalty, but many still don't realize that they send e-mail every day that is not compliant.

But avoiding penalty is the very base level of e-mail marketing. It should generate business for you, shouldn't it?

Rather than using trial and error, MailChimp offers a neat selection of "how to" manuals from their site---for free. One of our favorites is Common Rookie Mistakes, but they have a wide selection that can move you from rookie to expert. Take a look at the full library!

Oh, and rather than being on pins and needles about what you may be doing wrong, we recommend using MailChimp so they can worry about those things and you can worry about strategies that will grow your business.