One of the things that is not covered in Marketing 101 is how beneficial it is for most businesses to be active in their local Chamber of Commerce. Okay..I already hear the moans and groans from some readers whose experience with the Chamber is much like the local country club, but hear me out before you let a 20-year old experience seal the deal.
Top of Mind from 3by400
Last month, I started us off with an overview of the Google that most people know best—the upstart company whose search engine dominates the Internet. This month, I promised to expound upon some of the Google tools that are just as impacting as the search engine. Google supports some very interesting tools and customization for your web site through business products, bizsolutions.google.com/services. There are way too many to cover in this short space, so we’ll just review some of my favorites…
For some companies, web sites are a nicety—they exist as a brochure but don’t really drive business. Other companies depend upon their web sites for sales and new client generation to such a large degree that their livelihood is dependent upon their web site.
I find that spam—not the spiced ham in a can variant, but the deluge of unsolicited commercial e-mail—has become the topic of many of my conversations of late. It’s always evident when a new spamming tool becomes available that has been cleverly developed to foil even the best spam filters on the market. In fact, one of my clients estimates that 90% of the e-mails he receives fall into the category of spam, and I believe him.