Moving from idea to implementation

In a month, 3by400 receives at least three or four calls from people who have the "best idea for a new web site". About 1% of them really do have a great idea for a site. The rest, unfortunately, failed to Google their thought before running headlong to web site design. That 1% is worth the others...so how do you decide if your concept is truly a great new entrepreneurial idea?

Yes, PayPal has thorough instructions for setting up an account at www.PayPal.com, but it can take some time to get through the process. Since almost any web product that allows you to sell something takes PayPal as a payment gateway, it's a slam dunk for generating revenue dollars. If there is any possibility that you will use PayPal on your site, we recommend that you start the PayPal process as soon as you start your web site implementation. In fact, since it doesn't cost anything until you start processing transactions, why not start today? Here are the steps: 1) The username...

We know you’ve been there—something did not go as planned and conflict has arisen. It happens in business, because business occurs between human beings. Your response to these situations can make or break your client partnership, so your initial steps in preserving your partnership are crucial. Since this post builds on concepts presented in “Being a Partner 201: Recognizing Your Partner”, please start there.

If you utilize e-mail marketing to prospective customers, make sure you don’t become an offensive spammer. There are a few simple rules to follow that can make a difference between happy customers and angry spam recipients. These rules are outlined in the Federal Trade Commission’s (FTC) CAN SPAM Act, which went into effect January 1, 2004. The CAN SPAM Act applies to commercial and pornographic electronic messaging and carries penalties for non-compliance of up to $11,000. Learn more about the CAN SPAM Act at www.ftc.gov/spam, including how to turn in offenders.

Advertising is a complex topic. This is evident by the huge number of companies in business merely to provide advertising services provided to those organizations unable to successfully navigate the maze of messages, markets, and mediums on their own.  The advertising industry itself is a multi-billion  dollar operation in the United States, and contains many media-specific areas of expertise. Already sounds complicated and expensive, eh?