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Top of Mind from 3by400

Our blog posts are the result of issues and opportunities we see in our daily work. They are designed to increase understanding and provide a source of vision for your web presence.
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Alice Through the Looking-Glass and SEO

I was going over Google Analytics with one of our clients the other day and noticed that the traffic they were getting from Google search had dropped by about half over the past year. Their site was still the same, but wasn't coming up on the first page on certain key search terms any more. What was wrong? What was wrong was that their site was the same, and the competition's had changed. A good analogy comes from Alice's adventures through the looking-glass where...

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Chat Support Followup

As a followup to my previous post on ecommerce hints, one of our clients reported that using chat support for ecommerce has helped them close a couple of large sales. They don't get many chats requesting support, but it does seem worthwhile.

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Google Analytics Individual Qualification

Most of you have Google Analytics installed on your site. I hope you look at the Analytics reports every month or so. If not, I encourage you to dust it off and re-examine the statistics. To help you make sense of the numbers, I just passed the Google Analytics Individual Qualification(IQ) test. Anyone can take the lessons for free, but the certification test costs a bit and is valid for 18 months. The test was, quite fankly, tougher than I thought it would be. Passing grade is 80%, and I'm pleased to report that I scored 90%. Beth and I are...

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Some e-commerce Tips

I'm going to let the cat of the bag here. One of my favorite websites for information on e-commerce is PracticalEcommerce.com. It consistently has relevant, practical articles and tips. Here's an example...

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Backing Up on Square Wheels

One of the things we try hard to do is not reinvent the wheel. That's why we use Joomla! instead of writing our own Content Management System, why we search hard for off-the-shelf components before we write our own. For our servers, we rent from a large, reputable company and use one of the three industry-standard control panels. This is to give our customers the best value for their money by not reinventing wheels and for security, in case we lose a team member as standard skills are much easier to replace. There's one exception to our 'never reinvent the wheel' rule...

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