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Top of Mind from 3by400

Our blog posts are the result of issues and opportunities we see in our daily work. They are designed to increase understanding and provide a source of vision for your web presence.

Bridgette Anderson is the CTO and an owner of 3by400, Inc., a web design and development company in North Georgia. As the senior technologist, Bridgette uses her 13+ years of experience in web design and development and IT to help design the solution offered to each 3by400 client, then works to ensure that every aspect of 3by400 projects is technically accurate and appropriate.

What ongoing website care actually covers (and why it matters after launch)

Website surrounded by icons for backups, updates, monitoring, security, and fixes

Launch day feels like the finish line. The site is live, the new pages look great, and everyone moves on to the next thing.

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Your 60-minute website lead audit (run this after you spot the leaks)

Phone, laptop, timer, and checklist for a 60-minute website lead audit
You already know the quiet signs of lead loss. Here’s a one-hour audit — phone, laptop, three pages — that turns them into a clear punch list.
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Signs your business website is quietly losing leads (and what to fix first)

Browser window with contact form and lead icons quietly dripping away

Your site still loads. The logo looks fine. Nothing throws a big error. And somehow the phone is quieter, the form inbox is thinner, and you’re not sure when it started.

That’s the annoying part. Lead loss on a “working” website rarely looks like a crash. It looks like a slow drip — a little friction here, a little doubt there — until people who meant to contact you just… don’t.

Below are the quiet signs that show up most often for small businesses that already have a site, plus what to fix first so you’re not guessing.

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Joomla 3 Ending, Upgrade to Joomla 4. What you need to know!

Joomla 4 - Get ready for a new world of possibilities. - joomla.org/4 - #joomla4all image courtesy of twitter.com/joomla

What is Joomla? You may be asking yourself, "What is Joomla?" Joomla is an award winning, free and open source content management system (CMS) for publishing web content. The name Joomla is a phonetic spelling for the Swahili word "Jumla," which means "all together" or "as a whole". Since it's inception in 2005, Joomla has grown to be the second most widely used website platform globally, nearly 2 million active websites. A large community of developers and contributors have worked together to make Joomla flexible, user-friendly, extensible, secure, and robust. Additionally, thousands of "extensions" have been developed by the Joomla community...

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What's the problem with SaaS Website Platforms?

Crossroads - decision making
"Software as a Service" (SaaS) has been a growing trend for many years now. SaaS can be defined as subscription-based software accessed over the internet, rather than software that gets downloaded to your local computer. The customer pays a monthly or yearly fee to access the software.

Website design and development has been at the forefront of the SaaS movement with companies popping up over the years like WIX, SquareSpace, Shopify, ChamberMaster, and BigCommerce. Even platforms such as EventBrite, SalesForce, Facebook Shops, Etsy, and Amazon fall under the SaaS umbrella. In reviewing their selling points, these SaaS solutions look shiny at first glance. They boast of easy-to-use creation tools and a quick launch. So, what's the problem with software as a service website platforms?
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