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Our blog posts are the result of issues and opportunities we see in our daily work. They are designed to increase understanding and provide a source of vision for your web presence.

Search Phrases (Queries) in Google Webmasters Tools, Not Google Analytics

Not so long ago, you could look at your Google Analytics account and easily see the search phrases being used to find your site. Don't confuse these with keywords, which everyone says are dead...even Google (http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html). Metadata keywords in and of themselves are not really of much value, but using them in your content...well, that is the real "Google juice". Google calls these search phrases "queries", but about two years ago, the most critical ones vanished from Analytics, showing "unavailable". If you were using AdWords, you could see them, so it looked like a heavy-handed approach to marketing Google AdWords. It was really more like a repositioning to Google Webmasters Tools.
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Joomla! 2.5 No Longer Supported...Really?

Yes, it is true that as of January 1, 2015, Joomla! 2.5 is no longer officially supported by the Joomla Foundation (joomla.org). This doesn't mean that Joomla 2.5 sites will suddenly stop working, but it does mean that no additional patches will be developed for it and that extensions will gradually become unavailable for this version. Do Patches Matter? On December 10, 2014, the last patch for Joomla 2.5, bringing it to 2.5.28, was announced. You can read the full announcement here: Joomla 2.5.28 Released. With this release comes the end of support, meaning that future releases, including security patches, will...

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3by400 Hosting in Gartner Magic Quadrant 2015

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Just a quick note to celebrate the fact that your 3by400 hosting is based upon one of today's technology leaders, according to Gartner Group.In the 2015 Magic Quadrant for Cloud Infrastructure as a Service, Worldwide, Gartner placed Amazon Web Services in the “Leaders” quadrant and rated AWS (Amazon Web Services) as having both the furthest completeness of vision and the highest ability to execute. See more about the report here, including the ability to download.This news simply validates what we have come to understand in choosing it as the core of our most stable, reliable, and high-performing hosting platform. We literally sleep...

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Small Businesses: Making Your Mark On The Web

As a current or future small business owner, making your mark on the web is imperative to your business's success and longevity...but where do you begin?I recently had the opportunity to present to the University of Georgia's Small Business Development Center on this very topic, "how and where to begin making your mark on the web as a small business owner". The presentation slideshow is available, and I've included key talking points below. Protect Your Brand Regardless of the size of your business, defining who you are as a brand sets the stage for everything you do including your web presence....

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