On June 8th, I gave a talk at the Alpharetta Joomla Users' Group about website analytics. You can see the presentation online, but you'll miss my snappy commentary, unfortunately.

As a followup to my previous post on ecommerce hints, one of our clients reported that using chat support for ecommerce has helped them close a couple of large sales. They don't get many chats requesting support, but it does seem worthwhile.

I was going over Google Analytics with one of our clients the other day and noticed that the traffic they were getting from Google search had dropped by about half over the past year. Their site was still the same, but wasn't coming up on the first page on certain key search terms any more. What was wrong? What was wrong was that their site was the same, and the competition's had changed. A good analogy comes from Alice's adventures through the looking-glass where...

I'm going to let the cat of the bag here. One of my favorite websites for information on e-commerce is PracticalEcommerce.com. It consistently has relevant, practical articles and tips. Here's an example...

Most of you have Google Analytics installed on your site. I hope you look at the Analytics reports every month or so. If not, I encourage you to dust it off and re-examine the statistics. To help you make sense of the numbers, I just passed the Google Analytics Individual Qualification(IQ) test. Anyone can take the lessons for free, but the certification test costs a bit and is valid for 18 months. The test was, quite fankly, tougher than I thought it would be. Passing grade is 80%, and I'm pleased to report that I scored 90%. Beth and I are...