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Our blog posts are the result of issues and opportunities we see in our daily work. They are designed to increase understanding and provide a source of vision for your web presence.

Efficient Social Media Management

The next time you're watching your favorite show on DVR or Tivo, instead of fast-forwarding through the commercials, keep tabs on the number of those advertisements displaying either the Facebook badge (that's the blue block with the "f" on it for non-facebookers) or have "or find us on Facebook" as the voice over trails off? As much as you might try to avoid it, everyone except you and your dog have a Facebook account...and the dog is considering it now that security has been tightened on friends of friends.

So is Facebook just another mindless tool for college kids or can it really be a viable business tool?

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  3446 Hits
3446 Hits

100% Guaranteed!

The previous blog post about our websites being up 99%+ of the time leads to another discussion. We had a prospect who wanted to host with a different outfit. This group guaranteed 100% uptime. We can't guarantee that, so the prospect went with the 100% hosting provider. Why don't we use this '100% uptime' group?

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  2995 Hits
2995 Hits

What's Up and What's Down?

We rent two servers at 1and1.com to host our clients' websites. One of them just passed a major milestone: being up without reboot for over one year. Just a few minutes ago, it's uptime statistics were: 372 days, 12 hours, 39 minutes, the other reports being up 214 days, 22 hours, 17 minutes. So why aren't all our websites up 100% of the time? Well, this leads to a discussion of what parts of the digital pipeline between you and your website are reliable what percent of the time. We employ a monitoring service that checks the availablity of several of our sites from different places around the world. One of the sites we host, for instance, has a reported downtime of 5 minutes in this past month. But the server's been running along just fine for the past nine months? What went down?

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  2414 Hits
2414 Hits

Analytics Talk

On June 8th, I gave a talk at the Alpharetta Joomla Users' Group about website analytics. You can see the presentation online , but you'll miss my snappy commentary, unfortunately.
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  2763 Hits
2763 Hits

Alice Through the Looking-Glass and SEO

I was going over Google Analytics with one of our clients the other day and noticed that the traffic they were getting from Google search had dropped by about half over the past year. Their site was still the same, but wasn't coming up on the first page on certain key search terms any more. What was wrong? What was wrong was that their site was the same, and the competition's had changed. A good analogy comes from Alice's adventures through the looking-glass where...

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  2709 Hits
2709 Hits