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1 minute reading time (109 words)

Time to drop the 'www'

What's your website's address? Ours is 3by400.com. Note that I don't put a 'www' in front of it. Why? I believe it's now passè. We all know it's the 'World Wide Web'. I suggest dropping the 'www' because:

  • It's just more letters for your users to type
  • It takes up more space on your business cards, letterhead, etc.
  • It doesn't help anything on the technical side of things.
  • It doesn't build your brand: people need to focus on your company's name, not have to dig it out between the 'www' and the '.com'.

This is my opinion, if you have a different perspective, let me hear from you.


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