Top of Mind from 3by400
Good Website Images vs. Bad Images
If you've been our client long, you know we emphasize that good images for your website show real people doing things that the website visitor would like to be doing. If such images aren't available yet, we'll put in a stock photo image. The latest usability results show.....
that there's a VAST difference in interest generated between real photos and stock images. This article from from Jakob Nielsen (THE man in web usability) shows that some stock photos get completely ignored by the user. Take away: we need to work hard to keep our images updated as well as our text. Get that camera out and start taking pictures.