not all traffic is good, productive, revenue-generating traffic. In it we walk through the 3by400.com analytics and we see that a primary source of the traffic to our website really isn't adding to our revenue. How we find that out and what we can do about it are in the seminar. I'd like to reiterate that scheduling an hour a quarter to get with us to review your analytics will be time well spent. If nothing else, it helps get your eyes up off the immediate tasks in front of you and helps you to see the big picture.