Kristi has over a decade of experience as a professor and professional in the areas of public relations, digital marketing, social media and communication research. Kristi earned her PhD. in Communication Studies in 2019, and has enjoyed a career in both higher education and the communication industry, specifically in the areas of public relations and marketing.

Dr. David loves to conduct research and is a skilled copy and content writer. Her committment to research stems from her stance as a life-long learner. Kristi's interest in research keeps her appraised of current trends and shifts in the digital marketing landscape. Kristi enjoys working with clients, helping them express their brand in ways that are engaging, relevant and authentic through effective audience analysis, copywriting, SEO, social media content strategies, and digital marketing techniques.

Kristi, her husband Aaron, and their two daughters reside in Dalton, Georgia, surrounded by the beautiful north Georgia mountains. Kristi's primary role at 3by400 is to assist clients with marketing strategy, including visioning, copywriting, SEO, social media and digital marketing.