What makes your business or organization unique? What should people deal with you, rather than any of the other similar outfits? What makes you stand out from the crowd? This is the sort of information the home page of...
Read more →Probably half of our clients rarely, if ever, update their sites. We don't update our home page often, but we do blog semi-regularly. It's just become more important to all of us to update our web site's content...
Read more →The next time you're watching your favorite show, keep tabs on how many ads show a Facebook logo or end with "find us on Facebook." As much as you might try to avoid it, everyone except you and your dog have a Facebook...
Read more →On June 8th, I gave a talk at the Alpharetta Joomla Users' Group about website analytics. You can see the presentation online, but you'll miss my snappy commentary, unfortunately.
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I was going over Google Analytics with one of our clients the other day and noticed that the traffic they were getting from Google search had dropped by about half over the past year. Their site was still the same, but...
Read more →As a followup to my previous post on ecommerce hints, one of our clients reported that using chat support for ecommerce has helped them close a couple of large sales. They don't get many chats requesting support, but it...
Read more →Most of you have Google Analytics installed on your site. I hope you look at the Analytics reports every month or so. If not, I encourage you to dust it off and re-examine the statistics. To help you make sense of the...
Read more →I'm going to let the cat of the bag here. One of my favorite websites for information on e-commerce is Practical Ecommerce. It consistently has relevant, practical articles and tips. One idea from their site back then...
Read more →We help organizations set up email marketing services like Mailchimp and Constant Contact. We even help some develop and maintain campaigns. E-mail marketing used to be a load and fire kind of activity, but things have...
Read more →Although many of you may have participated in a GoToMeeting, some have been missing out on this great "remote" conferencing tool. It saves a lot of driving! Updated for 2026: we first wrote this in 2011. The tech has...
Read more →What is affiliate marketing and is it right for you? In its basic form, internet affiliate marketing is one site advertising another site's goods or services for sale. When someone follows the link and buys the item,...
Read more →If you've been our client long, you know we emphasize that good images for your website show real people doing things that the website visitor would like to be doing. If such images aren't available yet, we'll put in a...
Read more →I spoke at UGA's Small Business Bootcamp on October 2nd, and gave a presentation on electronic marketing. See the online version after the break: Electronic Marketing @ Small Business Bootcamp View more presentations...
Read more →Years ago, customer information was kept on rolodex cards or ledger sheets. Today the web-based equivalent is the Customer Relationship Management (CRM) system. They're still about as exciting and visually appealing as...
Read more →In 2010 we wrote about “drop-dead simple blogging.” Our tip back then: if you didn’t want to blog inside your main website, use a free service like Blogger, then pull an RSS feed of your posts onto your site. Updated...
Read more →Today some email from one of our servers was blocked at a user's site. The logfile said that our IP address was on their blacklist. Odd, I thought, since we don't send out much email and certainly don't send out spam. I...
Read more →With all of the "Go Green" messages in the marketplace, we are frequently asked to help businesses minimize their dependence upon resource-draining practices, such as consuming reams of paper and contributing the...
Read more →One of our favorite tools on the Internet--you know, one of those where you slap your forehead and say, "Doh, wish I had thought of that!"--is Logo Tournament. The concept and functionality are excellent. It is the...
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Presented June 24, 2009 Dahlonega Lumpkin-County Chamber of Commerce Nuts & Bolts Presenter: Beth Snider This session included an overview of Google tools for businesses and a look at top-level Google Analytics...
Read more →The two most effective and least expensive ways to find new opportunities: Existing clients Be the expert with a teaching spirit First--a little self-reflection: What is your primary role in your organization? How do...
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