We help organizations set up email marketing services like Mailchimp and Constant Contact. We even help some develop and maintain campaigns. E-mail marketing used to be a load and fire kind of activity, but things have changed over the years from a legal and technical standpoint. So how do you keep up?
The CAN-SPAM Act has been around since 2004. According to the FTC, each separate email that breaks it can bring a penalty of up to $53,088, yet many businesses still send email every day that isn't compliant. And if you send a lot of email to Gmail users, Google's sender guidelines add their own rules, like easy one-click unsubscribe for marketing mail.
But avoiding penalty is the very base level of e-mail marketing. It should generate business for you, shouldn't it?
Rather than using trial and error, check out Mailchimp's free resources library. It has a wide selection of guides that can move you from rookie to expert.
Oh, and rather than being on pins and needles about what you may be doing wrong, use a reputable email service that builds in unsubscribe links and list management, so you can focus on strategies that grow your business. Want help? See our Marketing services.