Last month most of us learned the results of the voting in our local elections. Like it or not, the people have spoken, and now some of us have new leadership teams, while others kept the same officials. I’m sure you...
Read more →Advertising is a complex topic. This is evident by the huge number of companies in business merely to provide advertising services provided to those organizations unable to successfully navigate the maze of messages,...
Read more →If you utilize e-mail marketing to prospective customers, make sure you don’t become an offensive spammer. There are a few simple rules to follow that can make a difference between happy customers and angry spam...
Read more →I hope these articles actually equip you with real tools, rather than a glossy overview. After my recent series on Advertising, I find it only fitting to follow with some dedicated print on Public Relations (PR), the...
Read more →If you’re a long-time Getting Informed reader, you will remember multiple previous references to the importance of web statistics, or stats, in understanding the effectiveness of your web site. In the past, most web...
Read more →Most business owners know that a print ad is only as valuable as the circulation of the publication, and a radio ad is only as valuable as the station’s listenership. But somehow these same people think that just having...
Read more →I don’t often use my column to vent, but between experiencing some really bad customer service and listening to a vintage Clark Howard radio episode over the last several weeks, I feel compelled to put an issue on the...
Read more →One of the things that is not covered in Marketing 101 is how beneficial it is for most businesses to be active in their local Chamber of Commerce. Okay..I already hear the moans and groans from some readers whose...
Read more →
There are few people in the country—possibly the world—who are not familiar with Google. Google has become synonymous with a new generation that is used to having all of the information of the Internet at their...
Read more →I wonder if you share an experience I have had—when I meet someone and the connection with them is so strong that I find myself wondering why it took me so long to come across them. Surely someone with whom I see so eye...
Read more →
I like to think that I am an informed consumer who balances budget and quality, trying to get the most “bang for my buck.” Recently, I came across the web site for an organization called Co-op America (now Green...
Read more →