Comments can build a community around your blog, or turn into a pile of spam. Here's how to manage them, cut down on junk, or turn them off. These steps are for WordPress 6.x and later. Moderate comments Log in at...
Read more →Your Google Business Profile is the box that can show up in Google Search and Maps with your hours, phone number, directions, photos, and reviews. For local businesses, it's often the first thing a customer sees. It's...
Read more →Google Analytics 4 (GA4) can show a lot of data. Most small businesses only need a handful of reports. Here's where to look and what to look for. Note: Google updates GA4's menus from time to time. The report names...
Read more →Using Joomla instead? See How to Add a Redirect in Joomla. When a page moves or is removed, a redirect sends visitors and search engines from the old address to a new one. WordPress doesn't include a tool for managing...
Read more →Using Joomla instead? See How to Change a Page's SEO Title and Meta Description in Joomla. The page title and meta description are what people often see in search results. WordPress core doesn't include fields for...
Read more →Using Joomla instead? See How to Add a Blog Post or News Item in Joomla. In WordPress, blog posts are Posts (not Pages). Here's how to add one in the block editor in WordPress 6.x and later. 1. Start a new post Log in...
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You already know the quiet signs of lead loss. Here’s a one-hour audit — phone, laptop, three pages — that turns them into a clear punch list. What you need before you start Your phone (real device, not just a desktop...
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Your site still loads. The logo looks fine. Nothing throws a big error. And somehow the phone is quieter, the form inbox is thinner, and you’re not sure when it started. That’s the annoying part. Lead loss on a...
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In today's digital age, social media is an essential tool for businesses to connect with their target audience, build their brand, and drive sales. However, with so many different social media platforms available, it...
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If you have been on the fence for any length of time concerning whether to purchase an SSL certificate for your website and enable HTTPS for all your web pages, now is the time! As we've documented in a previous post,...
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In our last post, we recommended preparation steps for the scheduled client partner meeting to discuss your difficult situation, and reviewed an approach when your team was responsible for the original issue. This next...
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We know you’ve been there—something did not go as planned and conflict has arisen. It happens in business, because business occurs between human beings. Your response to these situations can make or break your client...
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After an initial interaction with a prospective client, I immediately know if this is an organization with whom our company can partner. How do I know? From a strictly business sense, we have the skills and experience...
Read more →As a current or future small business owner, making your mark on the web is imperative to your business's success and longevity...but where do you begin? I recently had the opportunity to present to the University of...
Read more →Not so long ago, you could look at your Google Analytics account and easily see the search phrases being used to find your site. Don't confuse these with the keywords meta tag, which Google has said it doesn't use for...
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It just so happens that we have been working on our own new site for the past several months---well, okay, for the past 6 months---cobbler's children and all. This situation put me on the track of considering the really...
Read more →How do you determine what is "fair"? I grew up in a time when not everyone got a trophy, grades were not assigned on a sliding scale, and no one bailed out businesses who couldn't figure out how to stay in business....
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Moving from idea to implementation In a month, 3by400 receives at least three or four calls from people who have the "best idea for a new web site". About 1% of them really do have a great idea for a site. The rest,...
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Free 3by400 eSeminars Provide Business Tips As a service to our clients, 3by400 started a new seminar series that covers a wide variety of topics important to managing and promoting web sites. We started our eSieminar...
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One of our favorite things about redesigning a site is not only what happens on the outside, but on the inside as well. Refacing or restyling a site so that it appears different to the viewer can spike enthusiasm and...
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