Analytics Talk

In 2011 we talked website analytics at the Alpharetta Joomla Users' Group. The slides are linked below. Here's the commentary that didn't fit on them.

The talk

On June 8, 2011, we spoke to the Alpharetta Joomla Users' Group about website analytics. You can still see the presentation, but you'll miss the snappy commentary. So here are the main points, updated for today.

First, a version note

The talk covered the Google Analytics of the time. That version has since been replaced by GA4, which tracks events instead of sessions and pageviews. If you haven't set it up yet, start with our GA4 basics guide.

Know what you're measuring

Before you open a report, decide what success looks like on your site: a form submission, a phone call, a purchase or a download. Analytics is only useful when it answers a question you care about.

Getting tracking onto a Joomla site

Tracking code can go in through your template settings or a Joomla extension. Either way works. What matters is that it loads on every page, just once. If you add an extension for it, follow Install and Manage Joomla Extensions.

The reports worth a regular look

• Where visitors come from
• Which pages they land on, and which they leave from
• What they search for on your site (Joomla's Smart Search logs this too)

Then act on it

Pick one finding, make one change and check back. That's the whole loop.

See the presentation slides from the talk.

Want reports that tell you what to do next? Our marketing services include reporting. Contact us or call 678-379-9321.