Electronic Marketing Presentation

In 2010 we spoke at UGA's Small Business Bootcamp about marketing online. The channels have shifted, but the fundamentals we covered have held up well.

The talk

On October 2, 2010, we presented on electronic marketing at UGA's Small Business Bootcamp. The audience was owners who knew they needed to "do something online" and wanted to know where to start. The slides are linked at the end of this post. Here are the main ideas, updated.

Your website is home base

Social platforms change their rules, and email lists come and go, but your website is the one channel you own. Everything else should point back to it. (See Who owns your website, really? for why that ownership matters.)

Be findable locally

For small businesses, local search is often the biggest win. A complete, accurate Google Business Profile does a lot of work. Our setup guide walks through it.

Email still works

A list of people who asked to hear from you is worth more than a lot of followers. Send useful things, not just sales.

Social: pick your spots

You don't need to be everywhere. Choose the one or two platforms where your customers already spend time, and show up consistently.

Measure, then adjust

Track what brings people in and what they do once they arrive. Change one thing at a time.

Where we come in

Our marketing services cover content, copywriting, social strategy, graphic design and reporting, built around a site that's ready for visitors.

The slides from the talk are on SlideShare: Electronic Marketing @ Small Business Bootcamp.

Want a plan that fits your business and your time? Get a marketing quote or call 678-379-9321.