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Our blog posts are the result of issues and opportunities we see in our daily work. They are designed to increase understanding and provide a source of vision for your web presence.

Beth Snider is the CEO and Founder of 3by400, Inc., a web design and development company in North Georgia. Beth operates as the primary project manager, account manager, and designer, using her 25+ years of experience in the IT industry to bring solutions to small and medium-sized businesses.

Doing Things the Joomla! Way

Joomla logoWe've now been working with Joomla! for over ten years--since its inception in August 2005. In that 10 years, we have worked with hundreds of web sites and learned a thing or two. One of the tremendous advantages of Joomla! is the vast array of third-party extensions - components, modules and plugins - available to add almost any functionality you can think of to your web site. On occasion, a client requires functionality that cannot be provided by an existing Joomla! extension, so what do you do when Joomla! or one of those extensions doesn't do everything you need?

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3by400 Hosting in Gartner Magic Quadrant 2015

3by400-gartner-2015-mq-cloud-iassJust a quick note to celebrate the fact that your 3by400 hosting is based upon one of today's technology leaders, according to Gartner Group.In the 2015 Magic Quadrant for Cloud Infrastructure as a Service, Worldwide, Gartner placed Amazon Web Services in the “Leaders” quadrant and rated AWS (Amazon Web Services) as having both the furthest completeness of vision and the highest ability to execute. See more about the report here, including the ability to download.This news simply validates what we have come to understand in choosing it as the core of our most stable, reliable, and high-performing hosting platform. We literally sleep...
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Search Phrases (Queries) in Google Webmasters Tools, Not Google Analytics

Not so long ago, you could look at your Google Analytics account and easily see the search phrases being used to find your site. Don't confuse these with keywords, which everyone says are dead...even Google (http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html). Metatdata keywords in and of themselves are not really of much value, but using them in your content...well, that is the real "Google juice". Google calls these search phrases "queries", but about two years ago, the most critical ones vanished from Analytics, showing "unavailable". If you were using AdWords, you could see them, so it looked like a heavy-handed approach to marketing Google AdWords. It was really more like a repositioning to Google Webmasters Tools.
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Joomla! 2.5 No Longer Supported...Really?

Yes, it is true that as of January 1, 2015, Joomla! 2.5 is no longer officially supported by the Joomla Foundation (joomla.org). This doesn't mean that Joomla 2.5 sites will suddenly stop working, but it does mean that no additional patches will be developed for it and that extensions will gradually become unavailable for this version. Do Patches Matter? On December 10, 2014, the last patch for Joomla 2.5, bringing it to 2.5.28, was announced. You can read the full announcement here: Joomla 2.5.28 Released. With this release comes the end of support, meaning that future releases, including security patches, will...
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When Is the Right Time to Redesign Your Site?

New 3by400 Web SiteIt just so happens that we have been working on our own new site for the past several months---well, okay, for the past 6 months---cobbler's children and all. This situation put me on the track of considering the really critical factors about a site redesign as they have pertained to us... TECHNOLOGY Our redesign originated because of the need for a technology refresh, which is why I list it first. Our previous site was Joomla 2.5, and Joomla 3 has now been out for 1.5 years. Plus, we have been delivering Joomla 3 upgrades and new sites to our clients and...
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