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Our blog posts are the result of issues and opportunities we see in our daily work. They are designed to increase understanding and provide a source of vision for your web presence.

Entrepreneurial Endeavors

newideasMoving from idea to implementation In a month, 3by400 receives at least three of four calls from people who have the "best idea for a new web site". About 1% of them really do have a great idea for a site. The rest, unfortunately, failed to Google their thought before running headlong to web site design. That 1% is worth the others...so how do you decide if your concept is truly a great new entrepreneurial idea? Put Pen to PassionLike any good idea, the first thing you should do is write it down. You don't have to come up with a...
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Plan Well...Changing Business Contact Name in PayPal is Not Simple

As a first step in setting up a new PayPal account, you have to list the business name contact under which the account will be known to PayPal (and posted on a lot ofyour client-facing PayPal correspondence). Before you fill out this field, think carefully...think strategically...because once done, it is a colossal pain to change. Want to guess how we know this? You got it...recently had to review for one of our clients.We would recommend that you make this your business name, since you never know if you will retire to the tropics, lose your CPA, etc. Just so you're informed,...
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Finding Page-Specific Statistics in Google Analytics

In order to determine how individual pages are faring in terms of visitors and other handy Analytics information from Google: Log into your Google Analytics account (www.google.com/analytics). Select "View Report" for the web site you wish to review. From the main Analytics report for your account, go to: Content (left menu), then In-Page Analytics (left sub-menu) This gives you a representation of your site with click info for each link. Just drill down to your desired page from your standard web site navigation. When your page displays, you can see the Content Detail on the left, showing pageviews, uniqueviews, bounce rate, etc....
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Creating an Image Gallery with Simple Image Gallery (SIG)

1. Open the respective article and click the image manager button. 2. Within the image manager, create a directory. (ex: myphotos) 3. Click on the new directory and upload your images. (For proper viewing, ensure they are no larger than 900px wide or 900px tall before uploading) 4. Once all photos are uploaded, close the image manager. 5. Within the article add for example {gallery}myphotos{/gallery} and press apply. 6. View the article from the front end of the website. All images existing in the directory: "myphotos", will be automatically presented as an image gallery.  ***Pre-sizing images to one standard size (ex:...
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How to Implement Green Business Practices


With all of the "Go Green" messages in the marketplace, we are frequently asked to help businesses minimize their dependence upon resource-draining practices, such as consuming reams of paper and contributing the depletion of fossil fuels, as well as an increase in pollution. Our approach is one of improving your efficiency/productivity through technology and being a good steward of the resources on earth.

There are numerous ways to both improve efficiency and productivty using very simple technology implementations. For assistance implementing these technologies, please contact us!

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