Top of Mind from 3by400
Our blog posts are the result of issues and opportunities we see in our daily work. They are designed to increase understanding and provide a source of vision for your web presence.
We've now been working with Joomla! for over ten years--since its inception in August 2005. In that 10 years, we have worked with hundreds of web sites and learned a thing or two. One of the tremendous advantages of Joomla! is the vast array of third-party extensions - components, modules and plugins - available to add almost any functionality you can think of to your web site. On occasion, a client requires functionality that cannot be provided by an existing Joomla! extension, so what do you do when Joomla! or one of those extensions doesn't do everything you need?
Just a quick note to celebrate the fact that your 3by400 hosting is based upon one of today's technology leaders, according to Gartner Group.In the 2015 Magic Quadrant for Cloud Infrastructure as a Service, Worldwide, Gartner placed Amazon Web Services in the “Leaders” quadrant and rated AWS (Amazon Web Services) as having both the furthest completeness of vision and the highest ability to execute. See more about the report here, including the ability to download.This news simply validates what we have come to understand in choosing it as the core of our most stable, reliable, and high-performing hosting platform. We literally sleep...
As a current or future small business owner, making your mark on the web is imperative to your business's success and longevity...but where do you begin?I recently had the opportunity to present to the University of Georgia's Small Business Development Center on this very topic, "how and where to begin making your mark on the web as a small business owner". The presentation slideshow is available, and I've included key talking points below. Protect Your Brand Regardless of the size of your business, defining who you are as a brand sets the stage for everything you do including your web presence....
Not so long ago, you could look at your Google Analytics account and easily see the search phrases being used to find your site. Don't confuse these with keywords, which everyone says are dead...even Google (http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html). Metatdata keywords in and of themselves are not really of much value, but using them in your content...well, that is the real "Google juice". Google calls these search phrases "queries", but about two years ago, the most critical ones vanished from Analytics, showing "unavailable". If you were using AdWords, you could see them, so it looked like a heavy-handed approach to marketing Google AdWords. It was really more like a repositioning to Google Webmasters Tools.