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Our blog posts are the result of issues and opportunities we see in our daily work. They are designed to increase understanding and provide a source of vision for your web presence.

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Recent blog posts
As a current or future small business owner, making your mark on the web is imperative to your business's success and longevity...but where do you begin?I recently had the opportunity to present to the University of Georgia's Small Business Development Center on this very topic, "how and where to begin making your mark on the web as a small business owner". The presentation slideshow is available, and I've included key talking points below. Protect Your Brand Regardless of the size of your business, defining who you are as a brand sets the stage for everything you do including your web presence....
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Not so long ago, you could look at your Google Analytics account and easily see the search phrases being used to find your site. Don't confuse these with keywords, which everyone says are dead...even Google (http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html). Metatdata keywords in and of themselves are not really of much value, but using them in your content...well, that is the real "Google juice". Google calls these search phrases "queries", but about two years ago, the most critical ones vanished from Analytics, showing "unavailable". If you were using AdWords, you could see them, so it looked like a heavy-handed approach to marketing Google AdWords. It was really more like a repositioning to Google Webmasters Tools.
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Yes, it is true that as of January 1, 2015, Joomla! 2.5 is no longer officially supported by the Joomla Foundation (joomla.org). This doesn't mean that Joomla 2.5 sites will suddenly stop working, but it does mean that no additional patches will be developed for it and that extensions will gradually become unavailable for this version. Do Patches Matter? On December 10, 2014, the last patch for Joomla 2.5, bringing it to 2.5.28, was announced. You can read the full announcement here: Joomla 2.5.28 Released. With this release comes the end of support, meaning that future releases, including security patches, will...
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New 3by400 Web Site
It just so happens that we have been working on our own new site for the past several months---well, okay, for the past 6 months---cobbler's children and all. This situation put me on the track of considering the really critical factors about a site redesign as they have pertained to us... TECHNOLOGY Our redesign originated because of the need for a technology refresh, which is why I list it first. Our previous site was Joomla 2.5, and Joomla 3 has now been out for 1.5 years. Plus, we have been delivering Joomla 3 upgrades and new sites to our clients and...
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Joomla version 3.3 was released this week and it brings along some amazing new features and server requirements and 3by400's servers are ready to Do More with Joomla! So what is all the fuss about? Read on to learn more ... and Do More! Joomla! 3.3 Performance Boost Joomla 3.3 includes a completely overhauled JRouter.  JRouter is the traffic director for Joomla.  Testing has shown a 10% increase in website speed, and over 2.5 seconds faster page load times. This is a huge performance boost and translates to more conversions and better SEO results for site owners!  Sites Do More...
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