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Our blog posts are the result of issues and opportunities we see in our daily work. They are designed to increase understanding and provide a source of vision for your web presence.

The Looming Accessibility Fight

For a while now, any website that receives funding from the federal government has had to conform to guidelines that make the website accessibile to the disabled. The buzzword here is Section 508, after its location in the US legal code. There's a small but lucrative sub-practice of web design that helps site owners pass muster in this area. But the net may be widening. According to a recent article in the Wall Street Journal, activists are pushing for a wider interpretation of the Americans with Disabilities Act (ADA). They argue that all e-commerce websites have to be 508-compliant. So far,...
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Do the Facts Really Matter?

How do you determine what is "fair"? I grew up in a time when not everyone got a trophy, grades were not assigned on a sliding scale, and no one bailed out businesses who couldn't figure out how to stay in business. That makes me sound really old, but I'm under 50. Two pieces of fresh news today lead me to believe that facts are becoming less and less important. First, I had to shake my head at a Business Insider "news" story that totally missed reporting on the new Google Conversion API because they were too busy complaining about the...
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Entrepreneurial Endeavors

newideasMoving from idea to implementation In a month, 3by400 receives at least three of four calls from people who have the "best idea for a new web site". About 1% of them really do have a great idea for a site. The rest, unfortunately, failed to Google their thought before running headlong to web site design. That 1% is worth the others...so how do you decide if your concept is truly a great new entrepreneurial idea? Put Pen to PassionLike any good idea, the first thing you should do is write it down. You don't have to come up with a...
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Redesigns with Results

design-function-lineOne of our favorite things about redesigning a site is not only what happens on the outside, but on the inside as well. Refacing or restyling a site so that it appears different to the viewer can spike enthusiasm and renew site interest. Adding new tools for customers or that allow you to make your internal processes more efficient can spike your profit!  These facts are what make us continue to promote ourselves as middle of the road. Think that's not very complimentary? In our experience, there are two basic types of web design teams found in smaller firms--those focused on...
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How to Implement Green Business Practices


With all of the "Go Green" messages in the marketplace, we are frequently asked to help businesses minimize their dependence upon resource-draining practices, such as consuming reams of paper and contributing the depletion of fossil fuels, as well as an increase in pollution. Our approach is one of improving your efficiency/productivity through technology and being a good steward of the resources on earth.

There are numerous ways to both improve efficiency and productivty using very simple technology implementations. For assistance implementing these technologies, please contact us!

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