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Read more →From the team
The 3by400 blog
Practical notes on websites that work — leads, care after launch, hosting, and Joomla.
Leadership in Your County
Last month most of us learned the results of the voting in our local elections. Like it or not, the people have spoken, and now some of us have new leadership teams, while others kept the same officials. I’m sure you and I have heard the same chatter around the towns where we live. Some residents...
Read more →Advertising 101
Advertising is a complex topic. This is evident by the huge number of companies in business merely to provide advertising services provided to those organizations unable to successfully navigate the maze of messages,...
Read more →E-mail Marketing Tips
If you utilize e-mail marketing to prospective customers, make sure you don’t become an offensive spammer. There are a few simple rules to follow that can make a difference between happy customers and angry spam...
Read more →PR - Dispelling the Myths
I hope these articles actually equip you with real tools, rather than a glossy overview. After my recent series on Advertising, I find it only fitting to follow with some dedicated print on Public Relations (PR), the...
Read more →Understanding Web Stats
If you’re a long-time Getting Informed reader, you will remember multiple previous references to the importance of web statistics, or stats, in understanding the effectiveness of your web site. In the past, most web...
Read more →Helping People Find Your Web Site
Most business owners know that a print ad is only as valuable as the circulation of the publication, and a radio ad is only as valuable as the station’s listenership. But somehow these same people think that just having...
Read more →Start a project
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