By Beth Snider on Friday, 18 September 2009
Category: 2009

Get the Best Results from LogoTournament.com

One of our favorite tools on the Internet--you know, one of those where you slap your forehead and say, "Doh, wish I had thought of that!"--is Logo Tournament. The concept and functionality are excellent. It is the definition of free enterprise on a global level! Kudos to Tyler and his team for creating an environment that allows a fairly succinct managment tool for a very difficult process. The quality of designs is nothing short of spectacular, as long as you know how to make the tool work for you.

The basic concept: you, the Contest Holder, develop a creative brief by answering a series of questions; you set a prize for the winning logo design; designers from across the world submit entries to your contest; you review, rank, and make modification requests to the designers; you award the prize to the winning entry designer; and finally, the winning designers delivers final files for your use. All design work must be original, so the Contest Holder has full copyright to their logo.

Getting the most out of Logo Tournament takes a few trial runs, but unless you are a design company, you probably need only one logo! Kind of an oxymoron of sorts, so here are a few tips. It's long but worth the read to get the most for your money. If you're already overwhelmed, we can usually help you manage the process--a Logo Tournament Sherpa of sorts--for about $300 over the cost of your logo prize, so contact us!

Enjoy this great tool!

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