The Dahlonega Chamber and CVB

After some time, however, the site began to lose its original charm, as more menus began to appear, and the real focus of the site became blurry. Additionally, the bounce rate, was creeping up, which is one of our indicators of attractiveness of the site.

With collaborative planning and the application of standards, the result: two separate sites to meet the needs of two separate organizations. Visitors can now easily find what they need, and Chamber members what they need. Even better, we took this opportunity to create a warmer interface and implement some new tools, like calendaring and online event registration.