Getting Informed

Getting Informed

Article written by Beth Snider and some guest authors for 400 Edition.

As the most popular on-going column in the most popular magazine in North Georgia, Getting Informed helps over 70,000 people a month get informed about a variety of topics. Although a majority of these articles are technology-related, some simply reflect research that Beth and her associates have done on some important and interesting topics.

White Hat Marketing

The two most effective and least expensive ways to find new opportunities:

Existing clients
Be the expert with a teaching spirit

A Better World

I like to think that I am an informed consumer who balances budget and quality, trying to get the most “bang for my buck.” Recently, I came across the web site for an organization called Co-op America, that gave me pause. Now, I must start this writing with full disclosure that I am the driver of an SUV, I don’t do a good job of recycling, and it seems that with a family of four, we still have a bag of trash to discard at least every two days.

Customer No-Service

I don’t often use my column to vent, but between experiencing some really bad customer service and listening to a vintage Clark Howard radio episode over the last several weeks, I feel compelled to put an issue on the table—customer no-service. I’ll admit, I’m warped about this topic because I worked in telephone user support for Digital Equipment Corporation for about three years, so giving bad customer service was just not an option. In fact, the extremely high standard of customer service may well be one of the reasons Digital couldn’t hold on in the contemporary marketplace. Now isn’t that a commentary on the sad state of affairs?

Domains Held Hostage

For some companies, web sites are a nicety—they exist as a brochure but don’t really drive business. Other companies depend upon their web sites for sales and new client generation to such a large degree that their livelihood is dependent upon their web site.
Read more...

Dot Con Artists

Several months ago, I wrote an article with information from the FTC about SPAM regulations. Since then, I’ve found their web site to be a treasure trove of information about Internet fraud. As problematic as SPAM and Internet cons are, it’s comforting to know that the Consumer Sentinel, a consumer fraud database, tracks the cons and the con artists. According to the FTC, here’s what online consumers are complaining about most:

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Our experience with 3by400 has been one of learning and understanding. I was in the dark about setting up a web site, and they helped me understand what was important about the site in terms of driving business for Lava.

As the owner of a successful Aveda(R) hair salon it is very important for our site to be functional, beautiful, and well-connected on the world-wide web. I am trying to reach a wide audience that expects to see a polished, informative web-site that reflects the service that they will receive when visiting our salon. Our goal is to communicate The Lava Experience online.

Once we got the look and organization we wanted, our salon director Vanessa, is now able to successfully update our site and really just worry about the information--not how to insert text and images. Since 3by400 set us up with Joomla, the site has become a true marketing tool for us that is fluid and under our control.

As a client and friend of 3by400, I only can say how wonderful the experiance was and still is. Most importantly, my salon director and I became educated about the site. I recommend using 3by 400--they rock! Just check out my web-site and you will understand.

Thank you 3by 400 for being so wonderful to Lava Hair Studio! We love you!

--Karen Rueda, Dawsonville, GA | LavaHairStudio.com