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Article written by Beth Snider and some guest authors for 400 Edition.
As the most popular on-going column in the most popular magazine in North Georgia, Getting Informed helps over 70,000 people a month get informed about a variety of topics. Although a majority of these articles are technology-related, some simply reflect research that Beth and her associates have done on some important and interesting topics.
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The two most effective and least expensive ways to find new opportunities:
- Existing clients
- Be the expert with a teaching spirit
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I like to think that I am an informed consumer who balances budget and quality, trying to get the most “bang for my buck.” Recently, I came across the web site for an organization called Co-op America, that gave me pause. Now, I must start this writing with full disclosure that I am the driver of an SUV, I don’t do a good job of recycling, and it seems that with a family of four, we still have a bag of trash to discard at least every two days.
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I don’t often use my column to vent, but between experiencing some really bad customer service and listening to a vintage Clark Howard radio episode over the last several weeks, I feel compelled to put an issue on the table—customer no-service. I’ll admit, I’m warped about this topic because I worked in telephone user support for Digital Equipment Corporation for about three years, so giving bad customer service was just not an option. In fact, the extremely high standard of customer service may well be one of the reasons Digital couldn’t hold on in the contemporary marketplace. Now isn’t that a commentary on the sad state of affairs?
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For some companies, web sites are a nicety—they exist as a brochure but don’t really drive business. Other companies depend upon their web sites for sales and new client generation to such a large degree that their livelihood is dependent upon their web site.
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Several months ago, I wrote an article with information from the FTC about SPAM regulations. Since then, I’ve found their web site to be a treasure trove of information about Internet fraud. As problematic as SPAM and Internet cons are, it’s comforting to know that the Consumer Sentinel, a consumer fraud database, tracks the cons and the con artists. According to the FTC, here’s what online consumers are complaining about most:
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