Fall 2011

Nov08

Redesigns with Results

Beth Snider November 08, 2011

One of our favorite things about redesigning a site is not only what happens on the outside, but on the inside as well. Refacing or restyling a site so that it appears different to the viewer can spike enthusiasm and renew site interest... Read on...

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Nov04

Another Reason to Update Content

Brent Laminack November 04, 2011

Probably half of our clients rarely, if ever, update their sites. We don't update our home page often, but we do blog semi-regularly. It's just become more important to all of us to update our web site's content regularly. Why? A post just appeared on the official Google Blog (you didn't know they had one, did you?) entitled Giving you fresher, more recent search results, Google will now more heavily weigh freshness of content. How heavily? They're rather vague about that, but the article seems to indicate that this will be a major shift for Google.

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Nov03

What Makes You Unique?

Brent Laminack November 03, 2011

What makes your business or organization unique? What should people deal with you, rather than any of the other similar outfits? What makes you stand out from the crowd? This is the sort of information the home page of your site should convey. Some call this the unique value proposition. Another way of thinking about this is the answer to your prospect's question "Who are you and why should I care?" I thought about this again the other week when we lost a client. Yes, that does happen on occasion. This was a client who never updated their site, never wanted the site to a hub of business activity, wouldn't listen to any of our suggestions or proposals. They moved to a different service provider. I asked them the obvious question: "why?" This was his reply:

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Oct05

Why Should We Upgrade our Site?

Brent Laminack October 05, 2011

Early next year, the next major release of Joomla will be released. It's currently slated to be called Joomla! 2.5. Don't ask me why, I didn't number it. Joomla 1.5 will thereafter hit end-of-live. Joomla 2.5 is scheduled to be supported for at least 18 months. Some of our client sites are Joomla 1.0, most are 1.5. We often get asked 'why should I have to upgrade my site? After all, it's working just fine.' And it may be, for the moment, but the sea is changing around it. When a piece of software reaches end-of-life, the developers quit maintaining it. This includes bug-fixes and security patches. Unfortunately, the bad guys don't lose interest in end-of-life software. In fact they actively start looking for vulnerabilities in older software, because they know the security holes won't be fixed.

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Sep05

Efficient Social Media Management

Beth Snider September 05, 2011

The next time you're watching your favorite show on DVR or Tivo, instead of fast-forwarding through the commercials, keep tabs on the number of those advertisements displaying either the Facebook badge (that's the blue block with the "f" on it for non-facebookers) or have "or find us on Facebook" as the voice over trails off? As much as you might try to avoid it, everyone except you and your dog have a Facebook account...and the dog is considering it now that security has been tightened on friends of friends.

So is Facebook just another mindless tool for college kids or can it really be a viable business tool?

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Hi Brent,

I was in one of your HTML/CSS classes at Emory. IE9 rolled out as promised, and I have already upgraded to it. It has a few...

Frances Ohanenye Frances Ohanenye 12. January, 2012 |

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