Articles written by Beth Snider and some guest authors for 400 Edition.
As the most popular on-going column in the most popular magazine in North Georgia, Getting Informed helps over 70,000 people a month get informed about a variety of topics. Although a majority of these articles are technology-related, some simply reflect research that Beth and her associates have done on some important and interesting topics.
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Leadership in Your County |
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Last month most of us learned the results of the voting in our
local elections. Like it or not, the people have spoken, and now some of us
have new leadership teams, while others kept the same officials. I’m sure you
and I have heard the same chatter around the towns where we live. Some residents
are passionate about a candidate and what they bring to the table, while others
are so detached they didn’t even cast a vote. If you’re one of the passionate
ones, and have considered becoming more involved in your community, this column
is for you. Even if you’re new to your community and just want to learn how
things work on a local level, read on for the crash course in getting informed!
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Helping People Find Your Web Site |
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Most business owners know that a print ad is only as
valuable as the circulation of the periodical, and a radio ad is only as
valuable as the station’s listenership. But somehow these same people think
that just having a website is sufficient. A website is only as valuable as the
number of interested parties viewing it. Today we’ll take a look at some ways
to get more people to view your website, making it more valuable to your
business.
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Understanding Web Stats |
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If you’re a long-time Getting Informed reader, you will remember multiple previous references to the importance of web statistics, or stats, in understanding the effectiveness of your web site. In the past, most web site owners were just happy to see that cheesy hit counter increasing…you
know,
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E-mail Marketing Tips |
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If you utilize e-mail
marketing to prospective customers, make sure you don’t become an offensive
spammer. There are a few simple rules to follow that can make a difference
between happy customers and angry spam recipients. These rules are outlined in
the Federal Trade Commission’s (FTC) CAN SPAM
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PR - Dispelling the Myths |
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I hope these articles actually equip you
with real tools, rather than a glossy overview. After my recent series on
Advertising, I find it only fitting to follow with some dedicated print on
Public Relations (PR), the other big hammer in your marketing toolkit. In this
series, we’ll explore what PR is and isn’t, how to develop a mind and a plan for promotion,
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Getting Informed 
