These are the full text articles used in a recent Small Business Development Center class in Gainesville, Georgia taught by 3by400 partner Beth Snider.
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Helping People Find Your Web Site |
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Most business owners know that a print ad is only as
valuable as the circulation of the periodical, and a radio ad is only as
valuable as the station’s listenership. But somehow these same people think
that just having a website is sufficient. A website is only as valuable as the
number of interested parties viewing it. Today we’ll take a look at some ways
to get more people to view your website, making it more valuable to your
business.
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Understanding Web Stats |
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If you’re a long-time Getting Informed reader, you will remember multiple previous references to the importance of web statistics, or stats, in understanding the effectiveness of your web site. In the past, most web site owners were just happy to see that cheesy hit counter increasing…you
know,
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E-mail Marketing Tips |
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If you utilize e-mail
marketing to prospective customers, make sure you don’t become an offensive
spammer. There are a few simple rules to follow that can make a difference
between happy customers and angry spam recipients. These rules are outlined in
the Federal Trade Commission’s (FTC) CAN SPAM
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PR - Dispelling the Myths |
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I hope these articles actually equip you
with real tools, rather than a glossy overview. After my recent series on
Advertising, I find it only fitting to follow with some dedicated print on
Public Relations (PR), the other big hammer in your marketing toolkit. In this
series, we’ll explore what PR is and isn’t, how to develop a mind and a plan for promotion,
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Advertising 101 |
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Advertising
is a complex topic. This is evident by the huge number of companies in business
merely to provide advertising services provided to those organizations unable
to successfully navigate the maze of messages, markets, and mediums on their
own.
The advertising industry itself is a multi-billion
dollar operation in the
United States,
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Hook Me Up |
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One of the things that is not covered in Marketing 101 is how beneficial it is for most businesses to be active n their local Chamber of Commerce. Okay..I already hear the moans and roans from some readers whose experience with the Chamber is much like the local country club, but hear me out before you
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SBDC Marketing Class Articles 
